Supreme Court Reviews Interim Injunction in Bottling Agreement and Trade Mark Dispute; Division Bench Restrained Licensee from Dealing with Competing Brands. Negative Covenant in 1993 Agreement and Unauthorized Share Transfer to Pepsi Affiliates Formed Basis for Injunction Under Trade & Merchandise Marks Act, 1958.

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Case Note & Summary

The dispute arose between two American multinational corporations dominating the soft drink market, Coca Cola Company and PepsiCo Inc., through their Indian entities and affiliates. Coca Cola had ceased operations in India in 1977, and the Parle group, owned by Ramesh Chauhan and Prakash Chauhan, controlled a substantial share of the market with brands like Gold Spot, Thums Up, Limca, Maaza, Rim Zim, Citra, and Bisleri club soda. In late 1980s, Pepsi entered India, followed by Coca Cola. By a Deed of Assignment dated November 12, 1993, the Parle group assigned their trade marks to Coca Cola. On September 20, 1993, in anticipation of that assignment, Coca Cola entered into the 1993 Agreement with Gujarat Bottling Company Ltd. (GBC), permitting GBC to bottle, sell, and distribute beverages under certain trade marks. The 1993 Agreement contained a negative covenant in clause 14 preventing GBC from dealing with other brands during the subsistence of the agreement and one-year notice period. Clause 19(b) provided that transfer of shares resulting in effective transfer of control without prior written consent of Coca Cola was a ground for termination. The 1993 Agreement was to operate till November 17, 1998 unless terminated earlier. On April 30, 1994, Coca Cola and GBC entered into the 1994 Agreement granting a non-exclusive licence to use the trade marks, with provision for registration as registered user under Sections 48 and 49 of the Trade & Merchandise Marks Act, 1958. The 1994 Agreement could be terminated by either party on 90 days' notice. An application for registration of the 1994 Agreement as a registered user was filed on July 12, 1994. GBC had bottling plants at Ahmedabad and Rajkot. On January 20, 1995, the shareholding of respondent No. 2 and the Parle group in GBC and respondent No. 7 was transferred to appellants Nos. 2 to 5, which were concerns affiliated to Pepsi subsidiaries, resulting in Pepsi acquiring control over GBC. Coca Cola had previously declined to give advance consent for such transfer. On January 25, 1995, GBC gave notice terminating the 1994 Agreement under clause 7, and also stated that the 1993 Agreement stood replaced or its termination period reduced to 90 days, and treated the notice as termination under clause 21 of the 1993 Agreement. GBC also informed Coca Cola of the share transfer of approximately 70.6% of its paid-up equity capital. On January 31, 1995, GBC applied to the Director (F&VP), Ministry of Food Processing Industries, for approval of crown cap designs for Pepsi beverages. On January 30, 1995, Coca Cola filed Suit No. 400 of 1995 in the Bombay High Court and took out Notice of Motion No. 316 of 1995 seeking interim reliefs. The learned single Judge Dhanuka J., by order dated February 22, 1995, granted an interim injunction restraining GBC from manufacturing, bottling, selling, or dealing with products of any brand or trade mark owned by respondents 5 and 6 or anyone else other than Coca Cola, and permitted GBC to pursue its ministry application but not to act on any approval without court leave. Two appeals were filed against that order before the Division Bench. With consent of parties, the Division Bench finally heard the Notice of Motion and by impugned judgment dated March 31, 1995, made the Motion absolute in terms of prayers (a)(ii) and (a)(iii) as modified, thereby continuing the injunction against GBC. The Supreme Court granted special leave to appeal against that order. The provided text does not include the Supreme Court's final decision or detailed reasoning on the legal issues, but the lower court's interim order indicates reliance on the negative covenant and the unauthorized share transfer to Pepsi affiliates as grounds for restraining GBC from dealing with competing brands pending trial.

Headnote

A) Trade Mark Law - Registered User Agreement - Sections 48 and 49 of Trade & Merchandise Marks Act, 1958 - 1994 Agreement provided for registration of GBC as registered user and termination on 90 days' notice - The agreement was signed on 30-04-1994 and an application for registration was filed on 12-07-1994; GBC terminated it by notice dated 25-01-1995 under clause 7; the notice also claimed that the 1993 Agreement stood replaced and termination period reduced - Held that interim injunction was granted restraining GBC from dealing with other brands pending suit (Paras not mentioned).

B) Contract Law - Termination of Agreements - Clause 21 of 1993 Agreement provided one-year notice for termination, but GBC argued 1993 Agreement was replaced by 1994 Agreement or notice period reduced to 90 days - Trade & Merchandise Marks Act, 1958, Sections 48-49 - Coca Cola contended that 1993 Agreement remained in force and share transfer triggered termination without notice under clause 19 - Division Bench made Notice of Motion absolute in terms of prayers (a)(ii) and (a)(iii) as modified - Held that interim injunction warranted to prevent GBC from dealing with competitor brands (Paras not mentioned).

C) Company Law - Transfer of Controlling Interest - Clause 19(b) of 1993 Agreement prohibited transfer of stock/share or ownership indicia resulting in effective transfer of control without prior written consent - Companies Act, 1956 - On 20-01-1995, shares representing about 70.6% of GBC were transferred to Pepsi affiliates, giving Pepsi control; Coca Cola declined prior consent as prospective purchaser unknown - Held that such transfer could constitute breach justifying interim relief (Paras not mentioned).

D) Civil Procedure - Interim Injunction - Principles for grant of interim relief in trade mark and contract disputes - Trade & Merchandise Marks Act, 1958, Sections 48-49 - Coca Cola sought injunction in Notice of Motion No. 316 of 1995; single judge granted partial injunction, Division Bench modified and made absolute prayers (a)(ii) and (a)(iii) - Held that GBC restrained from manufacturing, bottling, selling or dealing with products of other brands except Coca Cola, and from acting on permission from Ministry without court leave (Paras not mentioned).

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Issue of Consideration

Whether the interim injunction granted by the Bombay High Court restraining Gujarat Bottling Company from dealing with beverages of other brands was justified, in light of the share transfer to Pepsi affiliates and the termination notices issued under the 1993 and 1994 Agreements.

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Final Decision

The provided text is incomplete regarding the Supreme Court's final decision; the Division Bench of the Bombay High Court, by judgment dated 31-03-1995, made Notice of Motion No. 316 of 1995 absolute in terms of prayers (a)(ii) and (a)(iii) as modified, granting injunction against GBC from dealing with competing brands and restricting action on ministry approval without court leave.

Law Points

  • Negative covenant in bottling agreement prevents licensee from dealing with other brands during subsistence and notice period
  • transfer of controlling interest without prior consent may breach agreement and justify interim injunction
  • registered user agreement under Sections 48 and 49 of Trade & Merchandise Marks Act
  • 1958 can be terminated on notice
  • interim relief may be granted to protect trade mark rights and prevent irreparable harm.
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Case Details

1995 LawText (SC) (08) 9

1995-08-04

S.C. Agrawal, Saghir S. Ahmad

1995 AIR 2372, 1995 SCC (5) 545, JT 1995 (6) 3, 1995 SCALE (4)635

M/s Gujarat Bottling Co. Ltd. & Ors.

The Coca Cola Co. & Ors.

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Nature of Litigation

Civil suit for interim injunction arising out of trade mark and bottling agreements between Coca Cola and Gujarat Bottling Company, with dispute over share transfer to Pepsi affiliates and termination of agreements.

Remedy Sought

Coca Cola sought interim injunction restraining GBC from manufacturing, bottling, selling or dealing with products of any other brand/trade mark, and from acting on permissions for Pepsi products; also sought other reliefs in Notice of Motion No. 316 of 1995.

Filing Reason

Coca Cola filed suit after GBC transferred shares to Pepsi affiliates, terminated 1994 Agreement, and sought approval for Pepsi crown cap designs, alleging breach of negative covenant and control provisions.

Previous Decisions

Single Judge (Dhanuka J.) on 22-02-1995 granted limited injunction restraining GBC from dealing with products of respondents 5 and 6 or others beyond Coca Cola, and permitted GBC to pursue application with Ministry but not act without court leave; Division Bench by judgment dated 31-03-1995 made Notice of Motion absolute in terms of prayers (a)(ii) and (a)(iii) as modified.

Issues

Whether the 1993 Agreement stood terminated by the notice dated 25-01-1995 under clause 21, or whether it remained in force due to one-year notice period Whether the 1994 Agreement replaced the 1993 Agreement Whether the transfer of shares to Pepsi affiliates breached the negative covenant or the control transfer provisions in the 1993 Agreement Whether interim injunction should be granted to restrain GBC from dealing with other brands pending suit

Submissions/Arguments

Coca Cola argued that the share transfer to Pepsi affiliates without prior written consent breached clause 19(b) of the 1993 Agreement and that the negative covenant in clause 14 prevented GBC from dealing with other brands. GBC argued that the 1993 Agreement stood replaced by the 1994 Agreement and/or that the termination period under the 1993 Agreement was reduced to 90 days, and that the notice dated 25-01-1995 validly terminated the 1994 Agreement under clause 7. GBC also informed Coca Cola of the share transfer and sought approval for Pepsi crown cap designs.

Judgment Excerpts

In the past nations often went to war for the protection and advancement of their economic interests. Things have changed now. The combatants are two American multi-national corporations dominating the soft drink market having operations in a number of countries. Clause (b) of paragraph 19 relates to transfer of stock, share or interest or other indicia of ownership of GBC resulting in effective transfer of control without the prior express written consent of Coca Cola.

Procedural History

On 12-11-1993, Deed of Assignment from Parle group to Coca Cola was executed and the 1993 Agreement came into force. On 20-09-1993, the 1993 Agreement and separate letter agreements for Citra and Bisleri were signed. On 30-04-1994, the 1994 Agreement was executed. On 12-07-1994, Coca Cola filed an application under Sections 48 and 49 of the Trade & Merchandise Marks Act, 1958 to register the 1994 Agreement as a registered user agreement. On 20-01-1995, shares representing about 70.6% of GBC were transferred to appellants Nos. 2 to 5 (Pepsi affiliates), giving Pepsi control. On 25-01-1995, GBC gave notice terminating the 1994 Agreement under clause 7 and also as termination under clause 21 of the 1993 Agreement, and informed Coca Cola of the share transfer. On 31-01-1995, GBC applied to the Director (F&VP), Ministry of Food Processing Industries, for approval of Pepsi crown cap designs. On 30-01-1995, Coca Cola filed Suit No. 400 of 1995 in the Bombay High Court and took out Notice of Motion No. 316 of 1995. On 22-02-1995, the learned single Judge passed an order granting partial injunction and restricting GBC from acting on ministry approval without court leave. Appeals Nos. 183 and 191 of 1995 were filed before the Division Bench. With consent of parties, the Division Bench heard the Notice of Motion finally and by judgment dated 31-03-1995 made it absolute in terms of prayers (a)(ii) and (a)(iii) as modified. Thereafter, special leave was granted by the Supreme Court.

Acts & Sections

  • Trade & Merchandise Marks Act, 1958: 48, 49
  • Companies Act, 1956:
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