Case Note & Summary
The case involves appeals by M/s. Diyas Mantra Lighting Private Limited and its directors against orders of the Principal Commissioner of Customs (Preventive), New Delhi, and the Customs, Excise & Service Tax Appellate Tribunal (CESTAT) which upheld the revaluation of import consignments of electric decorative lightings. The appellant, a regular importer of branded goods under the names 'Diyas' and 'mAntra', filed a bill of entry on 21.1.2015 at ICD Tughlakabad, New Delhi. The customs authorities initiated proceedings alleging that the appellant knowingly did not declare the brand of imported goods and undervalued them to evade customs duty, and that the goods were imported from a related party at an undervalued price. A show cause notice was issued under Section 28 of the Customs Act, 1962 for recovery of duties not levied or short-levied. The authorities revalued the consignments under Rule 7 and Rule 9 of the Customs Valuation (Determination of Value of Imported Goods) Rules, 2007, resulting in differential duty of about Rs.9.53 lakhs for the current consignment and around Rs.1.23 crores for past consignments, along with confiscation, redemption fine, and penalties on the directors. The Supreme Court examined the scheme of the Valuation Rules, noting that Rule 3(4) mandates sequential application of Rules 4 to 9. The Court observed that the authorities directly applied Rule 7 (deductive value) and Rule 9 (fallback method) without first considering whether the value could be determined under Rule 4 (transaction value of identical goods) or Rule 5 (transaction value of similar goods). The Court held that the sequential scheme is mandatory and that the impugned orders were unsustainable. The Court set aside the orders of the Principal Commissioner and CESTAT and remanded the matter to the Principal Commissioner for fresh determination in accordance with law, following the sequential application of the valuation rules. The appeals were allowed with no order as to costs.
Headnote
A) Customs Law - Valuation of Imported Goods - Sequential Application of Rules - Rule 3(4) of the Customs Valuation (Determination of Value of Imported Goods) Rules, 2007 mandates that valuation methods under Rules 4 to 9 must be applied sequentially - The authorities cannot directly resort to Rule 7 (deductive value) or Rule 9 (fallback method) without first examining whether value can be determined under Rule 4 (identical goods) or Rule 5 (similar goods) - Held that the impugned orders are set aside and the matter is remanded for fresh determination in accordance with the sequential scheme (Paras 6, 11-13). B) Customs Law - Related Party Transactions - Transaction Value - Rule 3(3) of the Customs Valuation Rules, 2007 provides that where buyer and seller are related, transaction value shall be accepted if the relationship did not influence the price or if the declared value closely approximates to certain values - The burden is on the revenue to show that the relationship influenced the price before rejecting the transaction value - Held that the authorities must first examine whether the transaction value can be accepted under Rule 3(3) before proceeding to sequential rules (Paras 5, 11-13). C) Customs Law - Burden of Proof - Undervaluation - The revenue bears the burden to establish that the declared value is not the true transaction value and that the relationship influenced the price - Mere suspicion or failure to declare brand name does not automatically justify rejection of transaction value - Held that the show cause notice and orders failed to properly apply the sequential valuation scheme (Paras 2, 11-13).
Issue of Consideration
Whether the customs authorities can directly apply Rule 7 (deductive value) and Rule 9 (fallback method) of the Customs Valuation (Determination of Value of Imported Goods) Rules, 2007 without first attempting to determine value under Rule 4 (transaction value of identical goods) and Rule 5 (transaction value of similar goods), given the sequential scheme mandated by Rule 3(4).
Final Decision
The Supreme Court allowed the appeals, set aside the impugned orders of the Principal Commissioner of Customs and CESTAT, and remanded the matter to the Principal Commissioner for fresh determination in accordance with law, following the sequential application of the valuation rules under the Customs Valuation (Determination of Value of Imported Goods) Rules, 2007. No order as to costs.
Law Points
- Customs valuation
- sequential application of valuation rules
- transaction value
- identical goods
- similar goods
- deductive value
- computed value
- related party transactions
- burden of proof on revenue



