Bombay High Court Dismisses Appeal in Trademark Infringement Suit Over 'THE ASWA' and 'ASĀVA' Marks — No Prima Facie Case for Injunction Due to Lack of Phonetic Similarity and Descriptive Nature of Mark.

High Court: Bombay High Court Bench: BOMBAY
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Case Note & Summary

The appellant, Meher Distilleries Private Limited, is the registered proprietor of the trademark 'THE ASWA' under Registration No.2716867 in Class-33 for alcoholic beverages. The appellant's distillery is located in village Aswa, Dahanu Taluka, Palghar District, Maharashtra. The appellant applied for registration on 11 April 2014 and obtained registration in 2016. The appellant was granted excise label approval on 18 August 2020. The appellant came to know that respondent No.2, Radico Khaitan Ltd., was manufacturing and exporting a single malt whiskey to respondent No.1, SG Worldwide Inc., under the trademark 'ASĀVA'. The appellant filed a commercial suit for trademark infringement and an interim application seeking to restrain the respondents from using 'ASĀVA'. The learned Single Judge dismissed the interim application. The appellant filed this commercial appeal under Section 13 of the Commercial Courts Act, 2015. The court considered whether the appellant made out a prima facie case for grant of interim injunction. The court held that the marks 'THE ASWA' and 'ASĀVA' are not phonetically similar. The mark 'THE ASWA' is descriptive of the geographical origin of the product (village Aswa) and thus entitled to a narrow scope of protection. The appellant failed to establish a strong prima facie case. The balance of convenience was not in favor of granting an injunction as the respondents had already launched the product and an injunction would cause them irreparable loss. The appeal was dismissed.

Headnote

A) Trademark Law - Infringement - Phonetic Similarity - Section 29 Trade Marks Act, 1999 - The court examined whether the marks 'THE ASWA' and 'ASĀVA' are deceptively similar. Held that the marks are not phonetically similar and the appellant failed to establish a prima facie case for infringement. (Paras 2-4)

B) Trademark Law - Descriptive Mark - Distinctiveness - Section 9 Trade Marks Act, 1999 - The mark 'THE ASWA' is derived from the village name 'Aswa' and is descriptive of the geographical origin of the product. Held that such descriptive marks are entitled to a narrow scope of protection. (Paras 3-4)

C) Civil Procedure - Interim Injunction - Prima Facie Case - Balance of Convenience - The court held that the appellant did not make out a strong prima facie case, and the balance of convenience was not in favor of granting an injunction as the respondents had already launched the product and an injunction would cause them irreparable loss. (Paras 2-4)

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Issue of Consideration

Whether the appellant made out a prima facie case for grant of interim injunction restraining the respondents from using the mark 'ASĀVA' for single malt whiskey, pending trial of the suit for trademark infringement.

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Final Decision

The appeal is dismissed. The impugned order of the learned Single Judge dismissing the interim application is upheld.

Law Points

  • Trademark Infringement
  • Phonetic Similarity
  • Descriptive Mark
  • Prima Facie Case
  • Balance of Convenience
  • Irreparable Loss
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Case Details

2021 LawText (BOM) (08) 44

Commercial Appeal (L) No. 10963 of 2021

2021-08-23

Nitin Jamdar, C. V. Bhadang

Dr. Birendra Saraf, Senior Advocate a/w. Mr. Ashutosh Kane, Ms. Apurva Gupte, Mr. Nikhil Sharma and Ms. Merin Mathew i/b W. S. Kane & Co. for the Appellant. Mr. Sharan Jagtiani, Senior Advocate a/w. Mr. Hiren Kamod, Mr. Mahesh Mahadgut, Mr. Rohit Bandekar, Mr. Prem Khullar, Ms. Poonam Teddu, Mr. Kaivalya Shete, Ms. Ishani Chandra, Mr. Sagar Chandra, Mr. Raghu Singh i/b Mr. Mahesh A. Mahadgut for the Respondents.

Meher Distilleries Private Limited

SG Worldwide Inc. and Radico Khaitan Ltd.

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Nature of Litigation

Commercial appeal against dismissal of interim application for injunction in a trademark infringement suit.

Remedy Sought

Appellant sought an interim injunction restraining respondents from using the mark 'ASĀVA' for single malt whiskey.

Filing Reason

Appellant alleged that respondent's mark 'ASĀVA' is deceptively similar to appellant's registered trademark 'THE ASWA'.

Previous Decisions

The learned Single Judge dismissed the interim application filed by the appellant.

Issues

Whether the appellant made out a prima facie case for grant of interim injunction restraining the respondents from using the mark 'ASĀVA'. Whether the marks 'THE ASWA' and 'ASĀVA' are phonetically similar and likely to cause confusion.

Submissions/Arguments

Appellant argued that the marks are phonetically similar and the appellant is the registered proprietor of 'THE ASWA'. Respondents argued that the marks are not similar, 'THE ASWA' is descriptive, and no case for injunction is made out.

Ratio Decidendi

For grant of interim injunction in a trademark infringement suit, the plaintiff must establish a strong prima facie case, balance of convenience in its favor, and irreparable loss. Descriptive marks are entitled to narrow protection. Phonetic similarity must be assessed from the perspective of an average consumer. Here, the marks 'THE ASWA' and 'ASĀVA' are not phonetically similar, and the appellant failed to make out a prima facie case.

Judgment Excerpts

The Appellant-Meher Distilleries is a registered proprietor of the trademark THE ASWA for the class alcoholic beverages. The learned Single Judge by the impugned order dismissed the interim application. The marks are not phonetically similar and the appellant failed to establish a prima facie case.

Procedural History

Appellant filed a commercial suit for trademark infringement and an interim application for injunction. The learned Single Judge dismissed the interim application. Appellant filed this commercial appeal under Section 13 of the Commercial Courts Act, 2015.

Acts & Sections

  • Trade Marks Act, 1999: Section 29, Section 9
  • Commercial Courts Act, 2015: Section 13
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High Court Bombay High Court Dismisses Appeal in Trademark Infringement Suit Over 'THE ASWA' and 'ASĀVA' Marks — No Prima Facie Case for Injunction Due to Lack of Phonetic Similarity and Descriptive Nature of Mark.
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