Bombay High Court Grants Permanent Injunction in Trademark Infringement and Passing Off Suit. Defendant's marks 'Ultraplus Cement', 'Ultra HiTouch', and 'UltraPower' held deceptively similar to registered 'UltraTech' marks under Section 29 of the Trade Marks Act, 1999.

High Court: Bombay High Court Bench: BOMBAY In Favour of Prosecution
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Case Note & Summary

The plaintiffs, UltraTech Cement Limited and another, filed a commercial IP suit seeking a permanent injunction to restrain the defendant, M/s. Shiv Cement Co., from infringing their registered 'UltraTech' trademarks and from passing off their goods as those of the plaintiffs. The plaintiffs alleged that the defendant's marks, including 'Ultraplus Cement', 'Ultra HiTouch', and 'UltraPower', were deceptively similar to their 'UltraTech' marks and used for identical goods, namely cement. The court had initially granted ex-parte ad-interim relief on 1 August 2016, and the Court Receiver seized over 1102 bags bearing the impugned marks from the defendant's premises. The defendant was served but failed to appear, leading to the suit being transferred to the undefended list. The plaintiffs filed evidence, including an affidavit of examination-in-chief of their constituted attorney. The court, after hearing the plaintiffs' counsel, found that the defendant's marks were deceptively similar to the plaintiffs' registered marks, as the common prefix 'ULTRA' was the dominant feature. The court noted that the plaintiffs' marks had acquired immense reputation and goodwill, and the defendant had no justification for adopting similar marks. The court held that the defendant's actions constituted trademark infringement under Sections 29(1), 29(2)(b), and 29(3) of the Trade Marks Act, 1999, and passing off. Consequently, the court decreed the suit in favour of the plaintiffs, granting a permanent injunction restraining the defendant from using the impugned marks or any other deceptively similar marks, and awarded damages of Rs. 5,00,000 and costs of Rs. 1,50,000.

Headnote

A) Trade Marks - Infringement - Deceptive Similarity - Sections 29(1), 29(2)(b), 29(3) Trade Marks Act, 1999 - The plaintiffs, owners of registered 'UltraTech' marks for cement, sought injunction against defendant's use of 'Ultraplus Cement', 'Ultra HiTouch', and 'UltraPower' marks. The court held that the defendant's marks were deceptively similar to the plaintiffs' marks as the common prefix 'ULTRA' was the dominant and essential feature, and the goods were identical. The court noted that the defendant had no explanation for adopting marks containing 'ULTRA' and that the plaintiffs' marks had acquired immense reputation and goodwill. Held that the defendant's use constituted infringement and passing off. (Paras 1-32)

B) Civil Procedure - Undefended Suit - Decree - Order VIII Rule 10 CPC, 1908 - The defendant failed to appear despite service of summons, and the suit was transferred to the undefended list. The court proceeded to decree the suit based on the plaintiffs' unchallenged evidence. Held that the plaintiffs were entitled to a decree for permanent injunction, damages, and costs. (Paras 5-6, 32)

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Issue of Consideration

Whether the defendant's use of marks containing the prefix 'ULTRA' in relation to cement amounts to infringement of the plaintiff's registered 'UltraTech' trademarks and passing off.

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Final Decision

Suit decreed in favour of the plaintiffs. Permanent injunction granted restraining the defendant from using the impugned marks or any other mark deceptively similar to the plaintiffs' 'UltraTech' marks. Defendant directed to pay damages of Rs. 5,00,000 and costs of Rs. 1,50,000.

Law Points

  • Trademark infringement
  • Passing off
  • Deceptive similarity
  • Dominant feature
  • Injunction
  • Undefended suit
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Case Details

2026 LawText (BOM) (04) 92

Commercial IP Suit No. 126 of 2016

2026-04-28

Arif S. Doctor, J.

Mr. Hiren Kamod a/w. Mrs. Alka Parelkar i/b. VA Associates for the Plaintiffs. None for the Defendant.

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Nature of Litigation

Commercial IP suit for trademark infringement and passing off.

Remedy Sought

Permanent injunction restraining the defendant from using impugned marks, damages, and costs.

Filing Reason

Defendant's use of marks containing 'ULTRA' in relation to cement, allegedly infringing plaintiffs' registered 'UltraTech' trademarks.

Previous Decisions

Ex-parte ad-interim relief granted on 1 August 2016; leave under Clause XIV of Letters Patent granted on 30 August 2016; Notice of Motion disposed confirming ad-interim relief on 30 August 2016; suit transferred to undefended list on 21 December 2016.

Issues

Whether the defendant's marks are deceptively similar to the plaintiffs' registered trademarks. Whether the defendant's use amounts to trademark infringement and passing off.

Submissions/Arguments

Plaintiffs' counsel submitted that the defendant's marks are nearly identical and deceptively similar to the plaintiffs' 'UltraTech' marks, used for identical goods (cement). Plaintiffs' counsel highlighted that the plaintiffs' marks have acquired immense reputation and goodwill, and the defendant had no explanation for adopting the common prefix 'ULTRA'.

Ratio Decidendi

The dominant and essential feature of the plaintiffs' marks is 'ULTRA', and the defendant's marks contain the same prefix, making them deceptively similar. The goods are identical, and the defendant's use without any explanation constitutes infringement and passing off.

Judgment Excerpts

The impugned marks are nearly identical with and/or deceptively similar to the Plaintiffs’ UltraTech trade marks. Over 1102 bags bearing the impugned trade marks had been seized and sealed at the Defendant’s premises. The defendant had neither appeared in person nor through an advocate.

Procedural History

Suit filed in 2016. Ex-parte ad-interim relief granted on 1 August 2016. Court Receiver seized impugned goods on 12 August 2016. Leave under Clause XIV of Letters Patent granted on 30 August 2016. Notice of Motion disposed confirming ad-interim relief on 30 August 2016. Defendant served on 30 September 2016 but failed to appear. Suit transferred to undefended list on 21 December 2016. Plaintiffs directed to file evidence on 2 December 2025. Evidence taken on record on 27 January 2026. Judgment reserved on 24 March 2026 and pronounced on 28 April 2026.

Acts & Sections

  • Trade Marks Act, 1999: 29(1), 29(2)(b), 29(3)
  • Code of Civil Procedure, 1908 (CPC): Order VIII Rule 10
  • Companies Act, 1956:
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