Case Note & Summary
The dispute arose from an application made by the respondent for the registration of the trade mark 'Gluvita' for biscuits, which was opposed by the appellant, who had previously registered the mark 'Glucovita' for glucose powder mixed with vitamins. The Deputy Registrar initially ruled in favor of the respondent, stating that the marks were not similar enough to cause confusion. However, upon appeal, the High Court found that the marks were sufficiently similar to likely cause confusion and set aside the Deputy Registrar's order. The respondent then appealed to the Supreme Court. The Supreme Court analyzed the evidence and concluded that the appellant's mark had indeed acquired a reputation among the public, contrary to the High Court's findings. The court emphasized that the similarity of the marks, both structurally and phonetically, was likely to deceive or confuse an average consumer. The court also noted that the presence of glucose in biscuits established a trade connection between the two products, further supporting the likelihood of confusion. Ultimately, the Supreme Court restored the order of the High Court, refusing the registration of 'Gluvita' under Section 8(a) of the Trade Marks Act, 1940, and allowed the appeal, awarding costs to the appellant.
Headnote
A) Trade Marks - Registration - Likelihood of Confusion - Refusal of Registration - Trade Marks Act, 1940, Section 8(a) - The court held that the similarity between the marks 'Gluvita' and 'Glucovita' was likely to deceive or cause confusion among the public, as the appellant's mark had acquired a reputation in the market. The overall structural and phonetic similarity of the two marks was considered significant in determining the likelihood of confusion (Paras 1-10).
Issue of Consideration
Whether the registration of the respondent's mark 'Gluvita' should be refused due to its similarity to the appellant's mark 'Glucovita' under the Trade Marks Act, 1940.
Final Decision
The Supreme Court set aside the order of the High Court and restored the order of the Deputy Registrar, refusing the registration of 'Gluvita' under Section 8(a) of the Trade Marks Act, 1940. The appellant was awarded costs.
Law Points
- Trade Marks
- Registration
- Similarity
- Likelihood of Deception
- Reputation



